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About Edward Uriarte

In a highly competitive industry, a real estate professional with such honesty, integrity, experience, and knowledge is a hard combination to come by.” This observation from one of his clients -- a lawyer -- sums up the unique master level skills Edward Uriarte brings to his buyers and sellers. With over 25 years’ experience in both residential and commercial real estate sales, mortgage and financing, he’s an assured and invaluable partner in the most challenging real estate processes.

Edward’s wealth of insider information consistently proves invaluable to even his most experienced clients. Drawing on his knowledge of the industry and understanding of developing market trends, valuations, inventories, technologies and available homes, he’s able to guide his buyers and sellers to rewarding home sales and purchases. ““He was able to understand exactly what I was looking for, consulted me, taught me, opened perspectives I hadn’t considered,” says one first-time home seller.

Edward’s technology skills enable him to leverage the power of Internet tools in an arena where over 90% of real estate transactions now start with an online search. A former computer engineer who assisted in the infrastructure creation and design of networks for some of Los Angeles’s largest companies, he routinely conducts real time MLS searches with clients, helps them e-sign contracts on the go, and seeks out deals for his buyers on social media feeds.

Edward also uses his tech savvy to gain maximum exposure for his homes, getting top search engine rankings for his listings via social media promotions, video blogging, branded URLs and more. He creates a unique campaign for each property he represents, tailored to a targeted demographic. To capture interested buyers abroad, he often shoots a quick video tour and sends it to them via his YouTube channel.

When it comes down to the final offer, he is a supremely skilled and confident negotiator, drawing on his experience with thousands of transactions to navigate the most challenging situations with precision and ease.

Edward grew up in the Pasadena/San Marino area and speaks fluent Spanish. Despite his demanding schedule, he finds the time to volunteer to coach his six nephews and other area kids in baseball, basketball, and football, activities that keep him grounded and giving back to local youth.